Marketing Specialist

Date: May 11, 2019

Location: Omaha, NE, US

Company: Lincoln Financial

Alternate Locations: Boston, MA (Massachusetts); Dover, NH (New Hampshire); Omaha, NE (Nebraska); Radnor, PA (Pennsylvania)

Relocation assistance is not available for this opportunity.

Requisition #59517

About the Company

Lincoln Financial Group, a Fortune 250 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas — Life Insurance, Annuities, Retirement Plan Services and Group Protection — focus on supporting, preserving and enhancing over 17 million customer’s lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $253 billion in assets under management as of December 31, 2017.

Ranked one of the Best Large Employers in America by Forbes magazine, Lincoln Financial Group makes a serious investment in our employees’ futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.



This position will deliver on more complex marketing projects ranging from the management of Lincoln’s presence at industry events to general marketing in support of the Group Insurance Business.  S/he will act as a consultative resource to applicable internal/external stakeholders including for example, the sales organization, product, research and insights, practicing clinicians, compliance and external partners.  S/he develops and implements efficient and effective marketing plans that result in measurable business goals and drives market awareness of Lincoln’s Group Insurance products and services.




  • Serves as a consultative resource to team members and applicable internal/external stakeholders on more complex assignments/projects for his/her assigned area(s) of responsibility.
  • Identifies and recommends process improvements that significantly reduce workloads or improve quality for his/her assigned area(s) of responsibility.
  • Manages Lincoln’s presence at industry events including but not limited to all exhibitor activities, speaking opportunities, the development of content for speakers, and event promotion.
  • Develops and implements product and service marketing plans, in collaboration with appropriate stakeholders, which are driven by assigned area(s) of responsibility’s business goals.
  • Communicates marketing plans to the organization and ensures plans are understood by all stakeholders and team members.
  • Ensures marketing collateral content is accurate, relevant, and consistent in terms of style, quality tone of voice, and which optimizes market awareness of Lincoln’s products and/or services.
  • Utilizes resources to ensure marketing collateral is compliant with all applicable regulatory requirements and consistent with Lincoln editorial and branding standards.
  • Analyzes and provides performance metrics to track and assess the effectiveness of assigned marketing plans to management and/or appropriate internal stakeholders.
  • Manages marketing projects including but not limited to: project planning, communications planning, event planning, and ensures that the project plan is accurate, updated, and reflective of appropriate scope.
  • Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assesses the impact, and collaborates with management to incorporate new trends and developments in current and future solutions.
  • Champions and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility.


  • 4 Year/Bachelor's degree in marketing, advertising, communications or journalism or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
  • 3 - 5+ Years’ experience in marketing that directly aligns with the specific responsibilities for this position (Required)
  • Group insurance experience a plus
  • Sales experience a plus
  • Industry event experience a plus



  • Travel Type: National Domestic
  • Travel Amount: up to 25%

This position may be subject to Lincoln’s Political Contribution Policy.  An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.

Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information.  Applicants are evaluated on the basis of job qualifications.  If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.


Nearest Major Market: Omaha
Nearest Secondary Market: Council Bluffs

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