Marketing Automation Platform Engineer

Date: Oct 16, 2021

Location: Philadelphia, PA, US

Company: Lincoln Financial

Alternate Locations: Philadelphia, PA (Pennsylvania); Greensboro, NC (North Carolina); Omaha, NE (Nebraska); Radnor, PA (Pennsylvania); Work from Home (Excluding Colorado)


Work Arrangement: Work from Home


Relocation assistance is not available for this opportunity.


Level: P4 


Requisition #: 65447


About The Company

Lincoln Financial Group, a Fortune 250 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas — Life Insurance, Annuities, Retirement Plan Services and Group Protection — focus on supporting, preserving and enhancing over 17 million customer’s lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $238 billion in assets under management as of December 31, 2018.

Ranked one of the Best Large Employers in America by Forbes magazine, Lincoln Financial Group makes a serious investment in our employees’ futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.


Be Aware of Fraudulent Recruiting Activities


If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.


Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview.  Please contact Lincoln's fraud team at if you encounter a recruiter or see a job opportunity that seems suspicious.




The Role at a Glance:

We are looking to add a Marketing Automation Platform Engineer to join our Marketing Technology organization.  If you are looking for a great opportunity to work with technology driven company and serve as a Platform owner with Salesforce Marketing Cloud along with Eloqua, this could be a great role for you.

Background Details:

This role will serve as a Technical Platform Owner and system administrator supporting Product Owners in the Marketing Organization.  This role will be responsible for supporting the platform, insuring all IT Policies and procedures are followed in the administration of the tool, supporting system native and custom integrations, development and maintenance of custom features and functionality, and insuring system availability, issue resolution and escalation in partnership with Lincoln IT partners, suppliers and consultants as needed.  


What you'll be doing:

  • Serve as point of escalation’ for technical support function 
  • Solid technical skills and expertise with HTML, CSS, 
  • Familiarity working with Data, Data Modeling concepts 
  • Familiarity with common Integration technologies including APIs, ETL, SFTP 
  • Knowledge of operational reporting and dashboards 
  • Keen eye and aptitude for trouble-shooting with solutions led approach 
  • Understand workflow processes and systems within a marketing/sales cycle 
  • Excellent communication skills - written, verbal and presentation 
  • Must thrive in a fast paced, iterative, deadline driven environment 
  • Solid knowledge of email best practices and CAN-SPAM compliance 
  • Familiarity with Agile project execution, Kanban and Scrum
  • Other duties, as may from time to time be required, as commensurate with the role and the needs of the business. 

What we're looking for:

  • 5 7+ Years of experience in IT Architecture that directly aligns with the specific responsibilities of this position. (Required )
  • 3-4 yrs., Salesforce Marketing Cloud, and associated components, from implementation to run state support, Marketing Cloud configuration and platform management
  • Salesforce sales cloud a plus
  • Working knowledge of HTML
  • Experience working with ESPs
  • Willingness to learn and develop knowledge of relevant systems, and other marketing automation platforms within a larger Marketing Automation ecosystem 
  • Good knowledge of spam filtering technologies, and CAN-SPAM regulations
  • Familiarity with integration technologies and processes, such as APIs, ETL 
  • Familiarity with use of marketing data, and data concepts and data security
  • Bachelor’s Degree, equivalent 


Work Arrangement:

Work from Home : Employees will work fully from home. Their job will not require the employee to come into the office, unless for special circumstances. 



This position may be subject to Lincoln’s Political Contribution Policy.  An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.


Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.



Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information.  Applicants are evaluated on the basis of job qualifications.  If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.




Nearest Major Market: Philadelphia

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