AVP, Life Insurance Marketing

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Date: May 21, 2025

Primary Location: Radnor, PA, US

Company: Lincoln Financial

Alternate Locations: Radnor, PA (Pennsylvania); Greensboro, NC (North Carolina); Hartford, CT (Connecticut)

Work Arrangement:

Hybrid Preferred : Preferred employee will work 3 days a week in a Lincoln office

Relocation assistance: is not available for this opportunity.

Requisition #: 74629

The Role at a Glance

Are you looking to join an innovative, digital first marketing team focused on creating customized content and strategic delivery leveraging multiple mediums, within a test and learn culture?

We are seeking an Assistant Vice President of Life Insurance Marketing to lead an agile pod of Content Managers and provide subject matter expertise on campaign strategy, product launch execution and positioning and messaging to help accelerate the preference and use of Lincoln’s insurance products through the delivery of omni-channel marketing. Working in an agile framework, this product marketing, business line lead will drive the strategic marketing roadmap, identifying the best ways to leverage solution-based programs, position sales concepts and content to drive key business objectives to help meet sales goals.

What you'll be doing

• Demonstrating a deep understanding of Life portfolio/products and competitive landscape and serving as a subject matter expert to develop and implement complex marketing approaches that drive sales and expand our market share.
• Managing an agile pod with a clear and positive strategic direction to align business priorities with marketing in a collaborative and transparent environment.
• Demonstrating a deep understanding of current and emerging developments/market trends, assessing the impact, and collaborating with product, sales, and senior management to drive new marketing programs, content, and campaigns, driving current and future solutions for LFDs businesses.
• Partnering with content strategist to ensure content is accurate and relevant, consistent in terms of style, quality, and tone of voice, and optimized for our target audiences.
• Collaborates with creative partners to develop a broad range of resources to communicate product details and concepts.
• Initiating, directing, and coordinating the development, layout, and design of marketing—from inception to execution including, but not limited to, project and resource planning, change management, communications planning and managing changes to project scope.
• Executing marketing campaigns to support the business line sales goals and objectives.
• Developing, communicating, and ensuring that marketing plans are understood by transforming complex concepts into simple positioning and marketing stories.
• Championing and enhancing organizational initiatives by positively influencing change management and/or departmental/enterprise initiatives.
• Participating and influencing continuous business planning and prioritization efforts by identifying and recommending solutions to improve marketing programs and directing the implementations of process improvements.
• Partnering well with and motivating the pod while instilling Lincoln’s culture within the team and the department.
• Cultivating a positive environment and open culture for new and innovative ideas.

What we’re looking for

Must Have:

• 7 to 10+ Years of experience in marketing that directly aligns with the specific responsibilities for this position; industry experience will also be considered
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• Confident, comfortable communicator with excellent written and verbal communication skills.
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed, and logical discussions/presentations.
• Strong project management leadership skills including, critical ability to coordinate and balance multiple projects in a fast-pace, time-sensitive environment, under pressure, and meeting deadlines.
• Management experience in leading results-driven teams; Motivational change leader
• Ability to work with others in a team environment; Demonstrates strong interpersonal skills with a collaborative style.
• Demonstrated strong relationship management skills with internal clients (e.g. senior management, peers and colleagues); proven ability to develop creative and collaborative approaches.
• Ability to identify and recommend process improvements.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Successfully completes regulatory and job training requirements.

Nice to Have:

• Financial industry experience a plus
• Project management experience a plus
• Product knowledge a plus

Application Deadline

Applications for this position will be accepted through July 21, 2025, subject to earlier closure due to applicant volume

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What’s in it for you:

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training

The pay range for this position is $125,800 - $229,100 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

This Employer Participates in E-Verify. See the E-Verify notices.

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Job Segment: Channel Marketing, Content Strategy, Project Manager, Product Marketing, Marketing, Technology, Insurance

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