AVP, Multicultural Market and Community Strategy

Date: Jul 20, 2021

Location: Radnor, PA, US

Company: Lincoln Financial

Alternate Locations: Work from Home (Excluding Colorado); Radnor, PA (Pennsylvania)


Work Arrangement: Hybrid/Home


Relocation assistance is not available for this opportunity.


Level: P5 


Requisition #: 65440


About The Company

Lincoln Financial Group, a Fortune 250 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas — Life Insurance, Annuities, Retirement Plan Services and Group Protection — focus on supporting, preserving and enhancing over 17 million customer’s lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $238 billion in assets under management as of December 31, 2018.

Ranked one of the Best Large Employers in America by Forbes magazine, Lincoln Financial Group makes a serious investment in our employees’ futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.


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If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.


Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview.  Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.




General Purpose of Job

This role will lead, facilitate and support the execution of strategic and actionable marketplace and community multicultural programs. He/she will drive the implementation of Diversity and Inclusion plans to expand new business opportunities and enhance community engagement. #This role has a remote job option that can be performed anywhere in the United States except in Colorado.LI-AE1

Duties and Responsibilities

  • Contributes to the strategic design and implementation of plans/campaigns to ensure targeted diverse marketplace and community segments alignment has positive business impact.
  • Creates standard and custom executive reporting packages/presentations on a monthly, quarterly and adhoc basis for marketplace and community diversity efforts and results.
  • Develops and manages the evaluation, analysis and support of strategic multicultural growth initiatives.
  • Directs and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility.
  • Directs the expansion of consumer engagement strategies via experiential sponsored events, marketing initiatives, B2B and B2C content management, and social media.
  • Directs/executes approved strategy decisions and contributes to strategy creation for assigned area(s) of responsibility.
  • Educates and executes external multicultural marketplace and community programs, translating diverse market strategies into well-defined programs with focused deliverables, timelines and ROI.
  • Educates business lines about the benefits of adapting various strategies to attract diverse and multicultural consumer/customer segments.
  • Identifies and directs strategic process improvements for D&I marketplace and community efforts that significantly improve quality across the team, department and/or business unit for assigned area(s) of responsibility.
  • Identifies and directs strategic process improvements that significantly improve quality across the team, department and/or business unit for assigned area(s) of responsibility.
  • Identifies, selects and performs detailed market research and market assessments.
  • In partnership with internal stakeholders and management, develops education, communications and marketing plans that include key messaging for promoting D&I programs in the community and marketplace.
  • Leads the implementation and execution of profitable growth strategies among diverse consumer segments.
  • Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assesses the impact, and collaborates with senior management to incorporate new trends and developments in current and future strategies.
  • Performs marketing analysis of client, divisional and sales data in conjunction and partnership with multiple internal colleagues and external data sources.
  • Provides insights that increase awareness of market/industry trends and opportunities for community engagement and targeted marketing campaigns.
  • Provides strategic direction to build and enhance the capability for his/her assigned area(s) of responsibility.
  • Provides subject matter expertise to team members and applicable internal/external stakeholders on complex assignments/projects for his/her assigned area(s) of responsibility.
  • Recommends best practices to assist in effective marketing and community sponsorship opportunities of D&I initiatives.
  • Synthesize analyses into meaningful deliverables/presentations for senior management and external stakeholders.

Additional Position Responsibilities

  • Carries out duties in compliance with all state and federal regulations and guidelines. Complies with all company and site policies and procedures.
  • Makes a positive contribution as demonstrated by: - Making suggestions for improvement - Learning new skills, procedures and processes
  • Performs other duties as required.
  • Remains current in profession and industry trends.

Other Skills and Abilities


  • 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) - Minimum Required



  • 10+ Years of Multicultural Marketing experience and/or Market Research experience directly related to the responsibilities for this position. (Required )
  • Analytical skills with a fundamental understanding of corporate finance principals and financial products/securities. Strong financial modeling skills a plus
  • Proactive selfstarter and creative problem solver with a keen interest in the multicultural business sector, community/economic development and impact sectors
  • Knowledge of impact investing/sustainable sector helpful but not required #LI-AE1


Work Arrangement:

Hybrid/Home : Employees will work from home generally three days each week and come into a Lincoln office on a schedule their manager will help set, following any applicable in-office training period determined by their manager. 



This position may be subject to Lincoln’s Political Contribution Policy.  An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.


Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.



Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information.  Applicants are evaluated on the basis of job qualifications.  If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.




Nearest Major Market: Philadelphia

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