Content & Social Media Consultant

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Date: Apr 15, 2026

Primary Location: Radnor, PA, US

Company: Lincoln Financial

Alternate Locations: Radnor, PA (Pennsylvania)

Work Arrangement:

Hybrid : Employee will work 3 days a week in a Lincoln office

Relocation assistance: is not available for this opportunity.

Requisition #: 75970

The Role at a Glance

In the role of a Social Media Strategy Consultant, you will be responsible for supporting the development and execution of the enterprise social media strategy, contributing to both paid and organic campaigns, and helping ensure the brand remains relevant and engaging across digital platforms. You will partner closely with senior leaders to translate social insights into actionable recommendations, connect social listening findings to broader consumer and customer intelligence, and support efforts to leverage social platforms across the marketing funnel. You will help track, analyze, and present social performance, and provide insights grounded in social best practices to guide future projects. The ideal candidate has strong hands-on experience across major social platforms and measurement methodologies, with exposure to both B2C and B2B environments.

What you'll be doing

• Supporting the development and execution of a social media strategy aligned with business objectives, integrating paid, owned, and earned media across platforms.
• Contributing to social listening initiatives to identify emerging trends, consumer sentiment, and cultural moments; helping translate insights into recommendations that inform marketing and business decisions.
• Assisting in defining and tracking KPIs for social campaigns, helping measure reach, engagement, conversion, and brand impact using standard analytics tools and methodologies.
• Collaborating with creative and media partners to support cohesive messaging, effective content development, and an optimized channel mix for organic and paid efforts.
• Supporting the application of social media across the marketing funnel, from awareness through conversion and advocacy, and helping connect brand messaging to relevant cultural and real-time moments.
• Assisting with corporate social applications (internal social platforms, employee advocacy, executive social presence) to support brand reputation and internal engagement efforts.
• Staying current on platform updates, trends, and emerging technologies, sharing recommendations to help evolve the social strategy.
• Contributing to a collaborative and high-performing social media team culture through knowledge sharing and active participation.
• Supporting brand consistency and compliance across social channels, helping maintain a unified voice and message.
• Working cross-functionally with marketing, PR, product, insights, and customer service teams to support integrated social media efforts.
• Managing and maintaining portions of the social media content calendar in collaboration with stakeholders to ensure consistent posting cadence and performance optimization.
• Maintaining and updating social media performance trackers and dashboards.
• Creating and supporting the development of social media assets in partnership with the social media team and internal stakeholders.
• Supporting the preparation and delivery of social media performance updates for internal and external stakeholders.

What we’re looking for

• 3 – 5+ years of experience in social media management aligned with the responsibilities of this position.
• Bachelor's degree or equivalent work experience.
• Solid experience across both paid and organic social media.
• Working knowledge of established and emerging social platforms and their best practices.
• Experience contributing to the strategy and creation of social media assets.
• Working knowledge of video and creative tools used for social assets (i.e. Capcut, Canva, Adobe Creative Suite).
• Experience using social media tools such as Brandwatch, Hootsuite, and Sprinklr, along with strong native platform experience.
• Ability to communicate clearly with a range of stakeholders and adapt messaging based on audience.
• Demonstrated curiosity, creativity, and openness to change.
• Ability to translate social media data and performance metrics into clear, actionable insights in partnership with senior team members.
• Strong verbal and written communication skills.
• Analytical skills with attention to detail.
• Ability to adapt quickly in a fast-paced and evolving environment.

Application Deadline

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What’s in it for you:

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training

The pay range for this position is $72,900 - $131,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

This Employer Participates in E-Verify. See the E-Verify notices.

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