Sr. Consultant, Digital Execution Strategist

Date: Jan 18, 2023

Primary Location: Radnor, PA, US

Company: Lincoln Financial


Alternate Locations: Radnor, PA (Pennsylvania)


Work Arrangement: Hybrid/Home


Relocation assistance:: is not available for this opportunity.


Pay Range: $83,500 - $179,100 


Bonus Potential:  10% 


Requisition #: 71058



The Role at a Glance

As a Sr. Consultant, Digital Execution Strategist, you will provide subject matter expertise and direction around the execution of complex marketing campaigns, related to your product line focus. This position is responsible for managing and coordinating the-end-to-end execution and delivery of best-in-class marketing campaigns focused on industry best practices and innovative approach to keep us relevant to our audiences. You will be collaborating with internal stakeholders which includes but is not limited to marketing partners, creative services, agile teams outside of marketing, video production, events, data & analytics, and strategic business partners. You will help influence prioritization based on data, working with the product owner to determine capacity.
In this role you will determine how to best utilize our digital capabilities to maximize the end-user experience and effectiveness for the Marketing organization and its' partners. #LI-HYBRID

What you'll be doing

  • Works with assigned content marketing product owners to coordinate, document and measure digital portion of our marketing campaigns including, email (Marketing and wholesaler driven), social, virtual events, interactive content.
  • Works with the content marketers to influence and architect the digital landscape for a campaign based on data and past experiences with successful campaigns
  • Understand and document the agreed upon campaign strategy and success metrics (I.e. Lead Gen, awareness) 
  • Works with Segmentation Strategist to define and document audience/ persona. 
  • Works with Technical campaign managers to build campaigns to allow for accurate measurement. 
  •  Coordinates with the campaign insights and reporting team member to inform the dashboards. 
  • Works with Delivery process owner to coordinate efforts with COE outside of the pod if required for the recommended campaign execution (Video, Web, Salesforce, interactive)
  • Works with Delivery Product owner to document campaign calendar
  • Lead Scoring Strategy based on Segmentation, and defined campaign strategy and KPI coordinates with COE for Lead Gen activities
  • End to End Campaign Journey Map (email, social, sales, virtual events, follow up)
  • Digital campaign strategy is aligned to our digital strategy utilizing tools and resources
  • Campaign calendar coordination with product owner for prioritization 
  • Use industry best practices and previous campaign learnings to help influence campaigns
  • Coordination with digital teams outside of marketing to execute on the marketing campaigns, and determine prioritization
  • Knowledgeable in Martech features and functions to make accurate campaign recommendations
  • Learns the product line they support to help make the best recommendations based on the business and audience
  • Carries out duties in compliance with all state and federal regulations and guidelines.  Complies with all company and site policies and procedures.
  • Remains current in profession and industry trends.
  • Makes a positive contribution as demonstrated by continuing to make suggestions for improvement and learning new skills, procedures, and processes
  • Performs other duties as required.

What we’re looking for


  • 5-7 years of experience of digital marketing technology experience 
  • 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
  • Upon Hire Certifications/Licensures: Eloqua/Marketing Cloud
  • Upon Hire Certifications/Licensures: Seismic Administrator
  • Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures.
  • Confident, comfortable communicator with strong written and verbal communication skills. 
  • Extreme attention to detail to ensure data integrity and consistency
  • Define problems, collect data, establish facts and draw valid conclusions.
  • Ability to perform under stress in cases of emergency, critical or hazardous situations.
  • Ability to work individually with limited guidance as well as with others in a team environment
  • Demonstrates excellent organizational skills with the ability to prioritize workload and multi-task while maintaining strict attention to detail
  • Demonstrates strong interpersonal skills with a collaborative style
  • Demonstrates the ability to use sound judgment and discretion regarding confidential information
  • Proficient with web and web browsers/tools
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Previous marketing agile experience 
  • Previous experience working in a regulated industry 
  • B2B Marketing technology experience


  • Knowledge of Adobe Acrobat is preferred
  • Insurance industry experience preferred

What’s it like to work here?

At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.


What’s in it for YOU:

  • A clearly defined career framework to help you successfully manage your career

  • Leadership development and virtual training opportunities

  • PTO/parental leave

  • Competitive 401K and employee benefits

  • Free financial counseling, health coaching and employee assistance program

  • Tuition assistance program

  • A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations

  • Effective productivity/technology tools and training


Work Arrangement

Hybrid/Home : Employees will work from home on average more days per week.


Lincoln will evaluate the following when setting the successful candidate's wage rate:
•    Prior work or industry experience.
•    Education level to the extent education is relevant to the position.
•    Unique skills


About The Company

Lincoln Financial Group, a Fortune 200 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas — Life Insurance, Annuities, Retirement Plan Services and Group Protection — focus on supporting, preserving and enhancing over 17 million customer’s lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $324 billion in end-of-period account values as of June 30, 2021.

Ranked one of the Best Large Employers in America and Best Employers for Women by Forbes magazine as well as one of Newsweek’s Most Responsible Companies, Lincoln Financial Group makes a serious investment in our employees’ futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.


Lincoln is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 


Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, we earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at


Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview.  Please contact Lincoln's fraud team at if you encounter a recruiter or see a job opportunity that seems suspicious.


Additional Information

This position may be subject to Lincoln’s Political Contribution Policy.  An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.


Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.


Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information.  Applicants are evaluated on the basis of job qualifications.  If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.


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