Sr. Consultant, Product Marketing

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Date: Apr 16, 2024

Primary Location: Radnor, PA, US

Company: Lincoln Financial

Alternate Locations: Work from Home; Charlotte, NC (North Carolina); Dover, NH (New Hampshire); Fort Wayne, IN (Indiana); Greensboro, NC (North Carolina); Hartford, CT (Connecticut); Omaha, NE (Nebraska); Radnor, PA (Pennsylvania)

 

Work Arrangement:

Hybrid/Flexible : Work at home and use the office as appropriate for in-person collaboration.

 

Relocation assistance:  is not available for this opportunity.

 

Requisition #: 73024

 

The Role at a Glance

As the Sr. Consultant, Product Marketing will provide subject matter expertise and direction on complex group benefits product marketing projects/initiatives. You will develop and execute complex digital marketing campaigns, with focus on go-to-market tactical plans and industry launches for group benefits products. You will also lead the definition and execution of messaging, product positioning, content, sales enablement, and marketing campaigns.

What you'll be doing

  • Develops and oversees the execution of complex and detailed go-to-market product marketing plans that effectively position, differentiate, and promote Lincoln’s products with key audiences
  • Brings Lincoln’s group benefits products’ value and importance to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion 
  • Analyzes and develops complex performance metrics and measurement plans to evaluate success and maximize ROI for each enhancement
  • Collaborates and serves as a trusted marketing advisor to critical cross-functional business partners, most notably in Product and Distribution, in the product ideation process and provide input concerning market opportunity and product positioning to drive profitable growth 
  • Creates relatable, easy to understand marketing assets including collateral, web pages, videos, promotional e-mail, social and sales enablement 
  • Manages the introduction and deployment of new group benefits products and enhancements including the timing of all communication and marketing resources
  • Monitors and evaluates product performance & customer feedback; shares with Product. Development for further product refinement and/or generation of new product ideas
  • Proactively supports Sales and Account managers by creating high quality product promotion and marketing collateral. Provides subject matter expertise in the design of new marketing materials to give Lincoln a competitive advantage
  • Develops sales concepts that will drive significant revenue and support retention and growth
  • Works closely with Sales and field advisory councils to identify new marketing ideas that offer the greatest sales potential

What we’re looking for

Must-haves:

  • 5 – 7+ Years of experience in product marketing directly aligned to the specific responsibilities for this position
  • 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) in business, marketing, or communications

Nice-to-haves:

  • Group benefits product marketing experience 
  • Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures
  • Confident, comfortable communicator with strong written and verbal communication skills
  • Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
  • Evaluate trends in data or information
  • Demonstrated ability to identify and recommend processes improvements
  • Demonstrated strong relationship management skills with internal clients (e.g. senior management, peers and colleagues); proven ability to develop creative and collaborative approaches
  • Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding

#LI-Remote

 

What’s it like to work here?

At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

 

What’s in it for YOU:

  • Clearly defined career tracks and levels to help you successfully manage your career

  • Leadership development and virtual training opportunities

  • PTO/parental leave

  • Competitive 401K and employee benefits

  • Free financial counseling, health coaching and employee assistance program

  • Tuition assistance program

  • A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations

  • Effective productivity/technology tools and training

 

Pay Range: $90,300 - $164,700 

 

Actual base pay could vary based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees.  In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual.  Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

 

About The Company

Lincoln Financial Group helps people to plan, protect and retire with confidence. As of Dec. 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection and retirement plan services. As of December 31, 2023, the company had $295 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.

 

Lincoln is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

 

Follow us on Facebook, X, LinkedIn, and Instagram. For the latest company news, visit our newsroom. 

 

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview.  Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

 

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy.  An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

 

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.

 

Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information.  Applicants are evaluated on the basis of job qualifications.  If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

 

This Employer Participates in E-Verify. See the E-Verify notices.

Este Empleador Participa en E-Verify. Ver el E-Verify avisos. 


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