Web Content Manager

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Date: Sep 17, 2025

Primary Location: Radnor, PA, US

Company: Lincoln Financial

Alternate Locations: Radnor, PA (Pennsylvania)

Work Arrangement:

Hybrid : Employee will work 3 days a week in a Lincoln office

Relocation assistance: is not available for this opportunity.

Requisition #: 75180

The Role at a Glance

This position will consult, analyze and deliver more complex assignments/projects for their assigned areas of responsibility. They will also act as a resource to applicable internal/external stakeholders. They develop and implement efficient and effective web content plans and/or strategies that result in measurable business goals and drive market awareness of Lincoln’s products and/or services for their assigned areas of responsibility.

What you'll be doing

Partners with internal stakeholders to maintain a consistent and compelling online presence, enhance site usability and performance, and develop and implement web content marketing approaches for their assigned area(s) of responsibility
Creates and implements a comprehensive content plan that supports business and marketing goals and objectives and aligns with the company's brand in collaboration with internal stakeholders
Writes, edits, proofreads, and updates website copy, and other content to be engaging, informative, and align with digital content best practices
Directs and coordinates web content projects including but not limited to project planning, communications planning, managing changes to the project scope, and ensures that the project plan is accurate, updated, and reflective of authorized changes
Oversees website content organization and navigational items and conducts regular content audits to keep information current and legally accurate
Implements SEO to improve search engine rankings, attract targeted traffic, and ensure content is discoverable
Develops and manages an editorial calendar to ensure timely and consistent content publication
Monitors website traffic, user engagement, and other key metrics using analytics tools to identify areas for improvement
Ensures that all website content reflects the brand's voice and messaging consistently across all channels
Utilizes resources to ensure more complex web content is compliant with all applicable regulatory requirements and consistent with Lincoln editorial and branding standards

What we’re looking for

Must-Haves

4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required)
3 - 5+ Years Experience in Marketing, Communications, Journalism, English, or a related field that directly aligns with the job's responsibilities
At least 3 years of web content planning and creation that includes SEO principles such as one-page optimization and keyword research, and content performance measurement
Experience using digital experience platforms such as Adobe Experience Manager, Crownpeak, and Sitecore
Experience with Google Analytics to track and interpret content performance
Experience with SEO tools such as Semrush or Google Keyword Planner

Nice-to-Haves

Experience with Oracle WebCenter Sites
Familiarity with paid advertising for content promotion
Experience optimizing landing pages and conversion rates to turn traffic into leads
Experience with A/B testing
Project management skills for handling multiple priorities and team coordination

Travel

Travel Type: Regional Domestic
Travel Amount: 25% - 50%

Application Deadline

Applications for this position will be accepted through October 31, 2025, subject to earlier closure due to applicant volume.

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What’s in it for you:

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
Free financial counseling, health coaching and employee assistance program
Tuition assistance program
Work arrangements that work for you
Effective productivity/technology tools and training

The pay range for this position is $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

This Employer Participates in E-Verify. See the E-Verify notices.

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